RSS stands for Really Simple Syndication. It is a format that allows search engines and other sites to read the content on your site more effectively.

RSS is fast becoming a mainstream application. Adoption is rocketing and sites using RSS report excellent results: an increase in search ranking, more qualified traffic on the site and increased sales!

Every time you change anything on your site it will write the changes to your RSS feed keeping it fresh and up to date. This gives you a huge advantage over your competition when it comes to Search Engine placement.